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How to Promote Your Website With Google Ads
Scale up your business and go global with Google Ads! Learn how to effectively promote a website on Google.
From Local to Global: How to Promote Your Website With Google Ads
Are you tired of feeling like a small fish in a big pond? Do you dream of taking your business from a local operation to a global powerhouse? Well, you’re in luck. Google Ads is the perfect platform to catapult your website into the big leagues.
Before you know it, you’ll be reaching new customers, converting leads, and reaching a larger audience than you ever thought possible. But before you get started, it’s important to understand how Google Ads works and the best practices for success.
This article will give you the knowledge and tools you need to create and run a successful Google Ads campaign. We’ll cover everything from setting up your account and defining your target audience, to choosing the right keywords and creating compelling ad copy. We’ll also talk about setting a budget and monitoring your campaign, to ensure that you’re getting the most out of your advertising efforts.
Put the tips and advice in this article into motion, and you’ll be able to catapult your website to reach an even broader audience by leveraging Google Ads! Let’s begin taking steps together now, so that you can elevate your business to spectacular new heights.
What is Google Ads?
Google Ads, formerly Google Adwords, is a marketing tool that offers businesses the unique opportunity to create and deploy campaigns targeting custom audiences based on numerous factors such as geographical location, age group, gender preference, or interests. With this distinctive platform developed by Google, your business has access to an array of targeted audience options for maximum visibility and engagement.
The ads are displayed in the “Sponsored Results” section of a search engine results page (SERP) and appear along with organic search results. Customers are then able to click on the ad, which takes them directly to your website. This is a great way to ensure that your website is seen by those who are actively searching for the product or service you offer.
Google Ads is a pay-per-click (PPC) advertising service, meaning that you only pay when someone clicks on your ad. This makes it an attractive option for small, local businesses (like tutors, plumbers, or electricians) looking to drive more website traffic and increase their customer base.
How to Use Google Ads
The concept is fairly simple: you create an advertisement, choose which keywords you want it to appear for, set your budget and wait for the clicks to come in. However, there’s a bit more strategy than meets the eye when it comes to setting up and running a successful Google Ads campaign.
Let’s dive into the details.
Step 1: How to Set up a Google Ads Account
The first step in promoting your website on Google Ads is to set up your account. This is a simple process and can be done through the Google Ads website.
You’ll need to provide some basic information about your business and create a payment method, such as a credit card or bank account. Don’t worry—you won’t be charged until someone clicks on your ad.
Create a Google account for business use, and you should see the below page:
Continue to complete each step, filling out the information requested. Once you’ve finished, your account is ready to use! You should see the below screen.
Now, we can move on to how to promote with Google Ads.
Step 2: Creating Your Campaign (Part 1)
When it comes to setting up an effective Google Ads campaign, several key components need to be taken into consideration:
• Keywords: The words or phrases used to search for a service or product.
• Budget: How much you’d like to spend on each campaign.
• Target Audience: Who do you want your ad to display to? Are you targeting people by age, gender, location, language, etc.?
• Ad Copy: The text of the ad, which should be crafted to attract the attention of potential customers and entice them to click.
• Landing Page: Where do you want users to go if they click on your ad?
You must also decide on the type of ad you’d like to use. The most common types are:
• Text ads (which feature a combination of headline, description, and URL).
• Display ads (which feature graphics or videos).
• Shopping ads (which enable customers to shop directly from the search engine).
Ready to create your Google Ads campaign? Great! It’s time to provide Google with as much information as possible about your business. Start by selecting your business type. Who are you? What do you offer? Feel free to select more than one option if you offer multiple services.
Next, go ahead and choose your category from the dropdown list.
Keep supplying the requested information, such as your company address, phone number, and website URL. Then take it one step further by allowing clients to pinpoint your business on a map with accurate opening and closing hours listed. You can also choose to accept messaging.
To educate customers about your business and its offerings, add descriptions to your Business Profiles on Google Search, Maps, and other products. This way, you can ensure potential customers have access to the information they need when searching for goods or services like yours!
Soar through the next couple of steps and add business photos, so people see what you’re all about. At the end, Google will offer you a hefty $400 in free ad credits! Make sure you claim them; they’re going to come in real handy!
Step 3: Setting Up Your Campaign (Part 2)
Now that your account is set up and you have familiarized yourself with the basics of setting up a Google Ads campaign, it’s time to start building.
Choose where you want people to go when they click on your ad. You have two options:
• Option One - Your Website: This is the most obvious option and requires that you have a website, which you can link to from Google Ads. This will enable potential customers to learn more about your business, see what products or services you offer, and potentially make a purchase.
• Option Two - Your Business Profile: If you don’t have a website, this is the perfect option for you. People can still learn about your business and services via your Business Profile.
In this example, we’ll be choosing the business profile option.
Selecting Advertising Goals
Now it’s time to decide on your campaign goals. Do you want to get more calls, website sales or leads, visits to your physical location, or views and engagement on YouTube?
For this example, we’re going with “get more calls.” This will make sure that the ad we create is tailored to the lovely people who are looking to get in contact with us.
Writing Your Ad
Undoubtedly, one of the most important steps of your campaign is writing the ad itself. Naturally, you want attention-grabbing text that conveys a clear message about what you’re offering and how it can help potential customers.
Start with three eye-catching headlines, then provide relevant information on how your business can solve their problem or fulfill their needs in the body of your ad. You get two descriptions to work with, so make sure they concisely explain the benefits of your goods or services.
Don’t forget to add images and videos that showcase your business and products. You can also include call-to-action buttons like “Learn More” or “Buy Now.” Make sure you review all the elements of your ad for accuracy and compliance before submitting it.
Stuck on what exactly to say? Check out an example of a Google Ad below:
• Headline 1:
Get Your Dream Kitchen
• Headline 2:
Custom Cabinetry
• Headline 3:
Unique Design & Craftsmanship
• Description 1:
Choose from a variety of finishes and styles to fit your unique taste and needs—kitchen renovation near you.
• Description 2:
Professionals with over 40+ years of combined experience. Get a free quote today.
• Call to action:
Learn More
• Targeting:
Homeowners in the San Francisco Bay Area who are interested in kitchen renovations
• Keywords:
custom cabinetry, kitchen renovations, dream kitchen
In this example, the ad is targeting homeowners in the San Francisco Bay Area who are interested in kitchen renovations. The ad includes keywords like “custom cabinetry” and “dream kitchen” to ensure that it is shown to people who are searching for these terms.
The ad also includes a clear call to action, “Learn More,” to encourage people to click on the ad and visit the website for more information.
It’s a great example of how to use Google Ads to promote your business!
Choosing Your Keywords
See the keywords we mentioned above? They will be instrumental in getting your ad seen by the right people.
Consider the words potential customers might use when searching for your product or service and include them in your ad campaign. You can also select specific locations to target and carefully craft a budget, so you don’t spend more than you can afford.
You will see options on the next page to adjust your daily budget and bids for clicks. This is where you set how much you’re willing to pay for people to click on your ad based on the keywords used in their search.
By selecting the right keywords and spending smartly, you can ensure that your ads get seen by the most relevant audiences.
After selecting your keywords, reveal your location and your budget, and let Google Ads take care of the rest. Next, review your campaign to be sure it’s right, then hit “Start” and let the promotion begin!
Final Thoughts
As a business owner, you know that in order to be successful, you need to be where your customers are. And for many people, that place is Google. In fact, over 87% of internet users start their searches on Google.
Whether they’re on the lookout for a new product or service, information on a specific topic, or searching for a local business to purchase from—Google is the go-to place. And if you want your business to get seen, you need to be on Google too.
By using the right keywords, crafting compelling headlines and descriptions, and following other best practices for creating an effective ad campaign—you can ensure maximum impact with each of your campaigns.
If you don’t have a website to link to, don’t fret. Here at Webary, we make website creation easy. Just like we helped you seamlessly create a Google Ad campaign, we can also help you create a website that captures the essence of your business. Webary is an online platform that leverages Artificial Intelligence to dramatically simplify the process of website design, creation, and editing. Start a free trial today to check it out!