If used correctly, a website can be one of the most powerful promotional tools your business can have. In a way, it acts as an online shop window, allowing potential customers to easily view your products and services from anywhere and at any time, as well as to contact you quickly and conveniently if they are interested. Having a website increases your visibility and gives visitors the information they need to make an informed decision about whether to do business with you. Additionally, a well designed website can help build your business’s brand and reputation, advertise your business online, and make it discoverable by search engines like Google, Bing, etc.